Flexibility and Experience
Time Out Market
Time Out Market’s reimagined culinary experience
The opening of Time Out Market at Centre Eaton de Montréal marked a turning point for the city’s gourmet landscape. With its unique culinary offering by some of Montréal’s greatest chefs—gathered under one roof—this new concept has quickly become a downtown staple.
A warm welcome
According to Johanne Marcotte, Vice President, Operations, Retail, the table was set for Montreal to welcome this internationally renowned concept. “With the Centre Eaton de Montréal, we had an exceptional location. We were looking for a centrepiece and it was love at first sight between us and the Time Out Market team.”
Montrealers and visitors to the city also fell head over heels for the concept. The moment Time Out opened in November 2019, there was an immediate response: The public showed up in droves to taste dishes by chefs such as Normand Laprise, Paul Toussaint and Charles-Antoine Crête. The Time Out team has always been very active on social media and the widespread enthusiasm was obvious. This excitement and the culinary experience provided by the restaurant owners only added to the already diverse offering at the Centre Eaton de Montréal. It also created synergy with the new Decathlon store as well as flagship retailers, such as the recently expanded and renovated Sephora.
A unique business model
Before launching its culinary destinations, Time Out Market made its name worldwide with its Time Out food and culture magazines. Johanne Marcotte says the brand’s high profile and reach benefitted Time Out Market Montreal, enabling to attract the chefs who oversee its 16 food stalls and adding cachet to its launch.
Time Out Market’s other major strength is its ability to lend a local touch to each of its destinations. To meet the needs of its Montreal clientele, which Johanne Marcotte describes as “discerning, diverse and plugged in,” Time Out Market offers brunch on weekends and a selection of Quebec products in its boutique, Signé Local.
For chef Paul Toussaint, the Montreal touch finds expression in his Haitian and Caribbean cuisine, which he has adapted slightly for local tastes by tweaking the flavours and spices. As for the spirit of Time Out Market, Toussaint likens it to a big family: “There’s no competition here. The chefs help one another out and aren’t afraid to ask for a hand. We’ve created a true sense of community.”
With the way it brings people together and democratizes gastronomy, this kind of food offering is the future of the restaurant business.
Cathcart, the new oasis of PVM
Opened in January 2020 after five years of planning and hard work, Cathcart Restaurants et Biergarten marries fine dining with culture under PVM’s impressive glass pavilion.
Creating a gathering place
For Annik Desmarteau, Vice President, Office, Quebec, the main goal was to provide a gathering place that could accommodate a diverse clientele at any time of the week. “We wanted to create a space where area workers could have lunch, dinner or drinks alongside neighourhood residents, other Montrealers and visitors staying in nearby hotels.” Cathcart Restaurants et Biergarten is a key component of the revitalization of Place Ville Marie and downtown Montreal.
Connecting with the outdoors
Jean Pelland, Architect and Senior Partner at Sid Lee Architecture, and his team developed this project with the intention of bringing the outside in. Their unique design has created dynamic, open and accessible spaces that form a spectacular environment.
Turning this underground area into a four-season indoor garden was no mean feat for Sid Lee Architecture. To create a gathering space and a connection to the outdoors, the team of architects had an ambitious idea: to remove the roof and replace it with a vast glass pavilion. The structure may appear simple at first glance, but it is in fact highly complex and required considerable ingenuity. Moreover, the pavilion’s 18 glass panels had to be brought over by boat from Germany.
Offering seamless service
Operations management for Cathcart Restaurants et Biergarten is handled by the Montreal company A5 Hospitality, which creates and runs restaurants and bars, including Kampai Brasserie Asiatique and Jatoba. A5 Hospitality faced a significant challenge: The restaurateurs invited to join the group tended to run traditional establishments and weren’t accustomed to the culinary-destination model. For A5 Hospitality founder Alexandre Besnard and his team, the solution was to centralize everything, from management to order placement. With this single-interface approach, all the restaurants can offer food and service that meet a uniformly high standard of quality.
Properties centred on user needs
Gran Ciudad, Mexico City
In 2019, we formed a new partnership with Gran Ciudad Group and the Mexican pension fund AFORE Citibanamex, in which Ivanhoé Cambridge owns 60% of the equity.
The goal of the partnership, along with the multiresidential property development and management group, is to build a scalable portfolio of institutional-quality residential rental properties in Mexico’s main markets.
This investment stems from our conviction that the rental market for institutional-quality multiresidential properties, which is underserved in Mexico, has tremendous appeal. Our long-term vision of Mexico’s demographic trends is positive.
A new player in downtown Montreal
Decathlon opened a store in downtown Montreal in the fall of 2019. It chose the Centre Eaton de Montréal as the location for the first Decathlon outlet in a city centre in Canada. It’s also the first Decathlon store in Montreal.
Decathlon’s unique selection of low-cost sportswear and sports equipment allows us to compete with other major retailers.
Hotels for all
In partnership with the real estate fund manager ICAMAP, we acquired 68.8% of the share capital of easyHotel, a chain concentrated in the super-budget segment. With a network of properties located primarily in city centres, and spaces that are flexible and versatile, easyHotel ties in to our plan to offer best-value vacation options across Europe.
Thanks to major investments that have enabled easyHotel to accelerate its deployment in continental Europe, the company will be able to fulfill its potential and become a European leader in the affordable-hotel industry.
Golden Capital, Berlin
We have acquired a strategic stake in Golden Capital, a Berlin company that concentrates on manage-to-core office investments. This investment will allow us to manage and purchase buildings focused on user needs.
Golden Capital owns and manages one of the largest and most diversified private commercial real estate portfolios in Germany. Its 39 properties are mainly office buildings in the country’s seven largest cities.
“Going through a person’s application on Wirkn takes minutes. All the information is right there, streamlined: a potential employee’s picture or video, their qualifications, their availabilities. I get a sense of who they are and what I could expect from them. It saves a lot of time—I don’t call someone into our Bayshore store if it’s clear they aren’t a good fit. And when I have hired them, I’m already more comfortable around them, and them around me. I can move right into the training, which means they’re able to settle in faster and begin to put customers at ease, too.”
Projet Nouveau Centre, in the heart of downtown Montreal
REVITALIZING THE CITY CENTRE
Projet Nouveau Centre, our more-than $1 billion investment to re-energize downtown Montreal through four flagship projects, provides visitors and locals alike with the version of the neighbourhood that already exists in their hearts and minds.
A new standard of office space in Montreal that balances work and lifestyle, helping its tenants to live well at work.
State of the art, yet soulful spaces that bring together quality, efficiency and community.
Cosmopolitan, yet cozy. Avant-garde technologies, a first-class bike room and a relaxing lounge with terrace, create an exceptional work environment.
Flexible spaces bathed in natural light, where people can create, communicate and collaborate.
At the heart of downtown Montreal, within walking distance from hot spots, the underground network and countless green spaces.
More than a tower, its where business, gastronomy and lifestyle come together at the heart of the city.
A business campus created to make life easier for its occupants, to encourage collaboration and to create countless opportunities for positive collisions.
An Esplanade, redesigned to host a cultural and experiential programming.
A retail gallery located under PVM’ impressive glass pavilion, which stands out for its unique food experiences in Montreal with Le Cathcart Restaurants et Biergarten.
Centre Eaton de Montréal
200 M$ investment to revamp the commercial experience of the most popular shopping centre in Quebec.
Opening of Time Out Market Montreal – the highly anticipated food and cultural market which brings the best of the city under one roof.
Fairmont The Queen Elizabeth
A redesigned contemporary décor punctuated with elegant retro touches.
A top-tier destination for businesspeople.
Multi-use areas focused on creativity, collaboration and innovation.
A culinary component that marries lively atmospheres with foodie fun in the form of the Rosélys restaurant, the Nacarat bar, the Kréma café and the Marché Artisans.